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Gen Z and Women Lead Trends toward Wellbeing

Part of Wisdom Works’ promise to our clients is to stay abreast of the health and wellness trends which affect how leaders lead. So it was a delight for me to organize our recent mind-expanding, heart-opening leader-to-leader event named The Human & Cultural Wellbeing Trends Impacting Our Nation & Our World. To kick off a lively dialogue, I invited friend and colleague Tom LaForge to share the current macro-trends he’s investigating as Global Director of Human & Cultural Insights at The Coca-Cola Company.

In his job, Tom has the unique role of identifying emerging shifts in human motivation that could impact how companies operate. At our event, he initiated a spirited discussion of where we are now, how far we’ve come, and what lies ahead. What leaders at our event agreed on was this: an authentic movement toward positive, healthy living is advancing worldwide.

Our conversation shined light on many ways this heartening trend is evident: in everything from the strategic use of employee wellness programs and community development models which also make a profit to the burgeoning organic food market and the mainstreaming of homeopathics. Here are two of the trends Tom shared as driving a growing desire by consumers and citizens to experience life through the lens of health and wellbeing:

I know each participant in our leader-to-leader forum took their own inspiration away from these and the other trends Tom illustrated. For me, the “so what” was two-fold. First, it was gratifying to get out of the trenches and realize that working toward sustainable wellness in our personal and professional lives is no longer a lonely task. It is a drive that is gaining momentum and support. And second, I appreciated Tom’s ability to open eyes to the leaders among us, regardless of age or gender. When we welcome the contributions of any of the creative-thinking trendsetters among us, then we have truly joined a positive, healthy trend in leadership.

Photo by eman_winston